It is also our duty as photographers to help inform those who hire photographers of what standards they should be able to reasonably expect so you don’t end up wasting time and money.
1) Does the photographer understand what these images are supposed to do, and can they articulate that?
2) Is the photographer a professional with the appropriate license to do business in your state, the appropriate insurance in case of accidental damage or injury, and the ability to shoot on YOUR schedule?
3) Do they use equipment that is physically capable of producing files of the resolution required for your work?
4) Do they understand the complexities of preparing files for print & web use? Do they understand color profiles and their use for each type of output?
5) Are they going to provide the proper number of “select” images per your requirements, or just a bunch of photos that may only yield a small percentage of the total required that are suitable for your purposes?
6) Do they guarantee your satisfaction with their work?
7) Are they giving sole use of the images, or is there a chance they are granting “non-exclusive use” whereby they could go down the street and resell those images to your competition? Do they understand licensing and usage and can they adequately explain it to you?
8) Do they have a contingency plan should weather not cooperate, scheduling get delayed, or the images turn out not to be as expected, which takes the deadline into account?
Taking a picture is not a difficult task, even in demanding conditions. Shooting amazing photography that everyone in your marketing department are thrilled with, is a significantly taller order. I can absolutely do that, and have in the past for other clients with similar needs.
Whether or not I’m awarded your project, I would ultimately like for you to be happy with the outcome and the experience.